Our Strategic Approach
To increase qualified traffic and improve lead flow, we rolled out a holistic strategy covering SEO, content, and UX improvements.
1. Search Engine Optimization and Technical Improvements
- Performed a complete SEO audit to surface performance blockers.
- Optimized metadata, headings, and keyword use on all major pages.
- Boosted site speed and ensured mobile compliance with Core Web Vitals.
2. Content Development Aligned with Search Intent
- Published blogs addressing key visa categories and immigration questions.
- Enhanced service pages with clear, action-oriented content.
- Deployed localized pages to improve presence in high-demand regions.
3. Website Enhancements for User Engagement
- Reworked navigation for smoother user journeys across devices.
- Optimized CTA placements to guide users to contact or request forms.
- Strengthened mobile layout to meet traveler expectations on the go.
Key Outcomes
- The SEO and content strategy delivered major improvements in under a year:
- 128% growth in total website traffic.
- 77% increase in organic traffic (1,462 vs. 826).
- 488% rise in first-page keyword rankings (47 vs. 8).
- A growing share of leads now come via Google, reducing ad spend reliance.
Search Visibility Milestones
- First-page rankings for terms like “Expedited Evisa Services NYC” and “Travel Visa Services New York.”
- Over 10 keywords ranked in Google’s Top 5.
- 40+ keywords now appear on the first page (up from just 2).
Sustained Organic Growth
- Monthly organic traffic now exceeds 1,500 visits.
- Organic search has overtaken direct and referral traffic as the top-performing channel.
- The firm is now a go-to online resource for travelers seeking fast, reliable document services.
