In today’s rapidly-evolving digital marketing landscape, it’s not enough to just create content and hope it’ll work its magic. You must also pay attention to its promotion. That’s why you need content promotion services to amplify your content’s reach. The ability to effectively promote your content across channels is crucial in today’s marketing environment. The right promotion tactics and tools will help you cast as wide a net as possible when disseminating content, and will also help ensure that you reach the right audience. To help you level up your digital marketing game, in this blog, we share some proven content promotion strategies. Let’s get started.
Using Visuals
In this era of content bombardment, visual content can be a key differentiator. You might be surprised to know that, according to studies, humans can process visual information 60,000 times faster than written text. In addition to making information easier to comprehend, visual content also increases the likelihood of your audience remembering your brand. Most people are unlikely to purchase from a company they’ve never heard of, and this is where visual content can turn the table in your favor. Choosing the ideal visuals can familiarize your audience with your brand, which is a crucial step in the conversion process.
Repurposing Content
While textual content has its perks and purposes, video content is the new holy grail in the world of marketing, especially social media marketing and brand storytelling. As the vertical video format is specifically designed for mobile phone viewing, you might want to maximize your use of it, especially for short videos. Consider the case where you have written a valuable long-form blog post; creating a short video based on that blog and posting it on various social media platforms can be a great method to repurpose the content and redirect viewers.
Building Email Lists
Regardless of what critics have to say, email marketing is still relevant. People who sign up for your email list have chosen to do so for a reason. The click-through rate (CTR) for emails is typically greater than other digital marketing channels. To maximize your email marketing efforts, try using newsletter swaps to broaden the reach of your content; contact any other business, organization, or person in your industry, who publishes newsletters similar to yours, and then, you may feature each other’s content, which will eventually broaden both of your audience.
Influencer Marketing
Influencers can have a significant impact on your audience and broaden your reach, while also enabling more precise distribution of content. Let’s say, you operate in the dietary supplement industry, and you’ve discovered a powerful influencer – a licensed dietician – who has built a sizable fan base with their targeted, informative, and purposeful content. In addition to establishing a direct influencer marketing affiliation, you can also ask them for an interview for a blog post you are writing. When you publish that piece, they are likely to share your content with their network, which will help you augment your reach.
The Final Word
While most brands focus solely on creating great content, it is also equally important to have a solid content promotion strategy to keep your audience coming back to you for more. That’s the reason why it is advisable to hire an experienced content writing and Content Marketing Services, rather than taking matters into your own hands. When looking for proven content promotion services, look no further than Ranking Digitally, a brand marketing powerhouse that can help you achieve your content marketing objectives. To learn more about what makes us the top content writing services, contact us for a free, no-obligation consultation. Simply call +1 647-897-1210. You can also fill out our contact form and we will get back to you at the earliest.
