How We Helped
To position the company as a go-to provider for hot water systems, we implemented a three-pronged strategy targeting SEO, content development, and user experience optimization.
1. Search Engine Optimization & Technical Fixes
- Conducted a complete SEO audit to identify missed opportunities.
- Rebuilt on-page SEO across critical service pages.
- Enhanced website speed, mobile responsiveness, and crawlability.
2. Content Strategy to Drive Local Intent
- Developed blog articles optimized for keywords with high commercial intent.
- Refined service page messaging for clarity and persuasion.
- Added location-focused content to dominate searches in the local market.
3. Website Improvements to Boost Conversions
- Redesigned site structure for easier navigation and lead flow.
- Ensured full mobile compatibility for seamless device use.
- Strengthened CTA placements to convert more traffic into inquiries.
The Results
The impact of these efforts was substantial:
- Total website traffic grew by 322% (553 vs. 131).
- Organic traffic surged by 1,359% (248 vs. 17).
- First-page keyword rankings rose from 8 to 50+, a 525% increase.
- The site now ranks #1 for core phrases like “tankless hot water heaters Lake Worth.”
- Over 50% of leads now originate from Google search.
Search Performance Milestones
- 10+ high-intent keywords reached Google’s Top 3.
- 80+ keywords earned first-page rankings (up from just 2 initially).
Ongoing Organic Growth
- Monthly organic sessions now top 2,500, with search driving the majority of traffic.
- The company is now a leading choice in South Florida for energy-efficient hot water systems, thanks to a search-first digital presence.
