Real Estate Investment Firm – Case Study

Investment-Focused Real Estate Brand Scales to 500+ Visits via Organic Search

The Challenge

Operating in a saturated market like Bakersfield, this real estate investment firm struggled to build discoverability for its listings and services. With no digital foundation in place, the brand lacked a scalable way to attract inbound leads online.

548 (up from 0 in 4 months)

Total Visits

180 (starting from 0)

Visits via Organic Search

3.5x (35 vs. 10)

First Page Keywords Ranking

Customer Testimonial

Client Background

This California-based real estate investment company specializes in helping clients buy, sell, and invest in residential properties across Bakersfield and surrounding regions. Known for market expertise and tailored service, their vision is to empower clients with data-driven opportunities and a seamless transaction experience.
Prior to working with us, they had no meaningful search presence and relied entirely on personal referrals and third-party platforms. Their website wasn’t ranking for any of their target neighborhoods or service pages—missing a large audience of active buyers and sellers searching online.

Strategic Execution

To generate visibility and attract qualified local leads, we developed a custom organic growth strategy tailored to real estate.

Website & SEO Infrastructure

  • Ran a full technical audit to resolve crawl issues and optimize load speeds.
  • Structured metadata and schema to align with real estate best practices.
  • Ensured full mobile responsiveness for user and search engine performance.

Localized Content Campaign

  • Published neighborhood-focused landing pages for local SEO (e.g., “Bakersfield home investment”).
  • Developed blog content addressing property buying, selling, and investment strategy.
  • Rewrote service pages to target transactional search queries.

Conversion-Oriented UX Upgrades

  • Improved CTA placements across listings and service pages.
  • Streamlined navigation for quick access to listings and contact forms.
  • Enhanced mobile usability to support on-the-go property browsing.

Results We Achieved

  • Organic traffic became a consistent acquisition channel, generating over 180 sessions from search.
  • Dozens of high-intent real estate keywords now rank on Google’s first page.
  • The site transitioned from 0 visibility to appearing in over 500+ searches monthly.

Keyword Ranking Wins

  • Top rankings for:
    “property investment company Bakersfield,”
    “real estate investing near me,”
    “Bakersfield home buyers.”
  • 35+ keywords in the Top 10
  • 80+ keywords with page-one visibility

Organic Channel Now Leading Growth

With zero ad spend, the company now receives 200+ monthly visitors—half of them from Google. Organic search outperforms direct and social traffic, and continues growing monthly.

Multi-Step Funnel

Tools Used

Website Audit Request Form