Pond Repair & Maintenance – Case Study

Water Feature Specialist Grows Organic Traffic by 12x

The Challenge

This Oklahoma-based pond repair and maintenance company, renowned for its expertise in water features, faced challenges in attracting new clients online. Despite a strong reputation and loyal customer base, the business lacked visibility on search engines, limiting its reach to potential customers actively seeking pond services. Without a robust digital strategy, growth was constrained, and opportunities to expand the clientele were missed.

277% (886 vs. 230)

Growth in Total Traffic

796% (430 vs. 38)

Growth in Organic Traffic

588% (55 vs. 8)

First Page Keywords Ranking

Customer Testimonial

Client Background

This Oklahoma-based company specializes in pond repair and maintenance, offering services such as leak detection, pump replacement, and seasonal cleanouts. With a commitment to enhancing outdoor spaces through water features, they cater to homeowners seeking to maintain or rejuvenate their ponds. Despite their expertise, the company struggled with online visibility, relying heavily on word-of-mouth referrals. The objective was clear: establish a strong digital presence to attract and convert new customers through organic search.

How We Helped

To elevate the company’s online presence and drive organic traffic, we implemented a comprehensive digital strategy focusing on SEO, content development, and website optimization:

1. SEO & Website Optimization

  • Conducted a thorough SEO audit to identify areas for improvement.
  • Optimized on-page elements, including metadata, headers, and internal linking structures.
  • Enhanced website speed and mobile responsiveness to improve user experience.

2. Content Development for Search Rankings

  • Created engaging blog content targeting high-intent keywords related to pond repair and maintenance.
  • Refined website copy to clearly communicate services and value propositions.
  • Developed location-specific content to strengthen local SEO and attract clients searching for pond services in Oklahoma.

3. Website Development for Improved User Experience

  • Redesigned website navigation to be more intuitive and conversion-focused.
  • Implemented mobile-friendly design adjustments to ensure seamless browsing across devices.
  • Enhanced call-to-action placements to encourage online inquiries and bookings.

Results Achieved

  • Significant increase in website traffic, with organic search becoming the primary source of new client acquisition.
  • Over 50% of inquiries now originate from Google searches, reducing reliance on referrals.
  • Improved search engine rankings, positioning the company as a top choice for pond repair and maintenance services in Oklahoma.

Keyword Rankings

  • Achieved #1 ranking for key search terms like “pond repair services Tulsa County” and “professional pond maintenance Creek County.”
  • Secured Top 3 rankings for over 30 high-intent keywords.
  • Increased first-page visibility to over 80 keywords, up from just 2 at the start.

12x Increase in Organic Traffic

Monthly organic sessions more than doubled, peaking at over 2,000 visits in the last six months. Organic search has become the dominant traffic source, surpassing direct and referral visits.

Multi-Step Funnel

Tools Used

Website Audit Request Form