How We Helped
To attract more health-conscious visitors and drive meaningful conversions, we developed a full-scope digital strategy centered on visibility, engagement, and usability.
On-Page SEO & Site Foundation
- Ran a complete technical audit to fix crawl, index, and speed issues.
- Improved header structures, title tags, and meta descriptions for key landing pages.
- Deployed schema markup and responsive design upgrades for mobile-first optimization.
Content That Converts
- Created blog content focused on terms like “balance training,” “functional movement,” and “cardio for fat loss.”
- Refined core service pages to clearly articulate benefits and unique selling points.
- Added local landing pages targeting relevant neighborhoods and city-specific fitness queries.
Website UX Upgrades
- Rebuilt the homepage and navigation to focus on high-conversion user paths.
- Applied mobile-first design principles and simplified user flows.
- Boosted engagement with stronger call-to-action placement across key pages.
Impact on Visibility & Leads
- Organic traffic now accounts for over 50% of all website visits.
- Qualified inquiries increased without the need for ad spend.
- The business now ranks for a broad set of fitness-related local and niche terms.
Ranking Achievements
- #1 rankings for:
“cardio training for fat loss jackson”
“balance training exercise jackson” - 30+ keywords in the Top 3 results
- 80+ keywords now appear on Google’s first page
- 30+ new keywords entered the SERPs
Consistent Organic Growth Achieved Within Four Months
In just a few months, the website evolved from non-existent traffic to a consistent stream of leads and engagement. Search now drives the majority of new client inquiries and supports steady growth.
