How We Helped
To enhance the salon’s online visibility and attract a broader client base, we implemented a comprehensive digital strategy focusing on SEO, content development, and website optimization:
1. SEO & Website Optimization
- Conducted a thorough SEO audit to identify areas for improvement.
- Optimized on-page elements, including metadata, headers, and internal linking structures.
- Enhanced website speed and mobile responsiveness to improve user experience.
2. Content Development for Search Rankings
- Created engaging blog content targeting high-intent keywords related to salon and spa services.
- Refined website copy to clearly communicate the salon’s offerings and value proposition.
- Developed location-specific content to strengthen local SEO and attract clients searching for services in Burbank.
3. Website Development for Improved User Experience
- Redesigned website navigation to be more intuitive and conversion-focused.
- Implemented mobile-friendly design adjustments to ensure seamless browsing across devices.
- Enhanced call-to-action placements to encourage online bookings and inquiries.
Results Achieved
- Significant increase in website traffic, with organic search becoming the primary source of new client acquisition.
- Over 50% of bookings now originate from Google searches, reducing reliance on referrals.
- Improved search engine rankings, positioning the salon as a top choice for beauty and wellness services in Burbank.
Keyword Rankings
- Achieved #1 ranking for key search terms like “salons in Burbank” and “hair salon in Burbank.”
- Secured Top 4 rankings for over 10 high-intent keywords.
- Increased first-page visibility to 50 keywords, up from just 2 at the start.
10x Increase in Organic Traffic
Monthly organic sessions more than doubled, peaking at over 2,000 visits in the last six months. Organic search has become the dominant traffic source, surpassing direct and referral visits.
