How We Helped
We created a customized digital growth strategy that focused on technical SEO, content optimization, and conversion-focused design improvements.
1. SEO & Website Optimization
- Conducted a full SEO audit to uncover technical and structural issues.
- Optimized all on-page SEO components—meta descriptions, headers, image alt text, and internal links.
- Improved mobile responsiveness and load times to enhance search engine friendliness.
2. Content Strategy for Search Performance
- Published keyword-rich blog articles around common tool usage problems and solutions.
- Refreshed product descriptions with clear, benefit-driven copy.
- Built category and product landing pages optimized for transactional search intent.
3. Website Enhancements for Higher Conversions
- Simplified navigation to help users find and purchase accessories quickly.
- Added mobile-friendly design elements and responsive layout tweaks.
- Strategically positioned CTAs to drive more product page clicks and purchases.
Results That Moved the Needle
- Organic traffic became the dominant source of visitors, outperforming paid, referral, and direct sources.
- Dozens of keywords reached Google’s first page, with top phrases earning #1 rankings.
- Online visibility translated directly into increased product interest and new customer acquisition.
Keyword Rankings
- #1 positions for key terms like “drill buddy accessory” and “drill assist.”
- 30+ high-intent keywords now in the Top 3 results.
- Over 80 keywords now appear on the first page of Google (up from just 2).
3.9x Increase in Organic Traffic
Organic sessions grew from under 100 per month to over 350, driven by SEO alone.
Search is now the engine behind product discovery and long-term brand growth.
