Our Solution
To elevate the company’s digital visibility and drive qualified traffic, we implemented a multi-pronged strategy focused on SEO, content development, and website experience.
1. Search Optimization & Technical Enhancements
- Performed a deep SEO audit to uncover weaknesses in site visibility.
- Rebuilt core pages with optimized titles, headers, and internal link structures.
- Addressed technical gaps such as slow load times and lack of mobile responsiveness.
2. Content Strategy for Targeted Search Traffic
- Created blog content around relevant search terms with strong purchase intent.
- Refreshed all website copy to better reflect the company’s value proposition and expertise.
- Built geo-targeted landing pages to boost visibility in key service regions.
3. Website Overhaul for Usability & Conversions
- Reworked the site layout for smoother navigation and improved flow.
- Implemented responsive design best practices to support mobile users.
- Placed CTAs strategically to guide visitors toward quote requests and inquiries.
The Results
- Within months, the company’s online performance transformed dramatically:
- Website traffic saw a 227% increase overall.
- Organic traffic surged by 1,269% (from 36 to 493).
- First-page keyword rankings climbed from 12 to 50+, a 316% improvement.
- More than 50% of inquiries now originate from organic Google search.
- Dominant presence in local search results for key terms like “commercial glass in Sylva” and “anti-reflective glass Atlanta.”
Search Visibility Highlights
- #1 ranking for high-conversion keywords.
- Over 10 keywords in Google’s top 4.
- 50+ keywords now ranking on the first page (up from just 2 initially).
Sustained Growth Through Organic Search
- Monthly organic sessions now exceed 490 visits, consistently outperforming direct and referral sources.
- The company has moved from being a hidden gem to a top search result for specialized glass solutions across its target region
