How We Helped
We knew this winery tour company needed a multi-faceted approach to achieve long-term online visibility. Our strategy focused on three key areas:
1. SEO & Website Optimization
- Conducted an in-depth SEO audit to identify gaps in search visibility.
- Restructured on-page SEO, optimizing metadata, headers, and internal linking.
- Implemented technical SEO improvements to enhance website speed and mobile responsiveness.
2. Content Enhancement for Search Rankings
- Created engaging blog content targeting high-intent keywords related to winery and brewery tours.
- Improved website copy, ensuring a seamless user experience with persuasive, clear messaging.
- Developed location-based content to strengthen local SEO and attract travelers searching for winery tours in Northern Virginia.
3. Website Development for Better User Experience
- Revamped the whole website’s elements to make navigation more intuitive and conversion-driven.
- Implemented mobile-friendly adjustments, ensuring a seamless experience across all devices.
- Enhanced call-to-action (CTA) placement to encourage more bookings.
Measurable Growth We Achieved
After implementing our SEO, content, and website development strategies, the results were undeniable:
- Website traffic surged as organic search visibility improved.
- Over 50% of bookings now come from Google searches, shifting away from sole reliance on word-of-mouth.
- Higher search rankings positioned it as a top choice for Northern Virginia winery and brewery tours.
- Most of the targeted keywords were reaching the #1 spot in search results.
Now, this high-end tour company isn’t just a favorite among locals—it’s a go-to destination for travelers planning their next wine and beer adventure in Northern Virginia.
Keyword Rankings
- Top search terms like “wine tours Northern Virginia” and “Leesburg winery tour” hit the #1 ranking spot.
- 30+ high-intent keywords secured a Top 3 ranking on Google.
- Over 80 keywords reached first-page visibility (up from just 2 at the start).
- 100+ keywords started ranking in Google SERPS.
2.5x Increase in Website Visitors
- Monthly organic sessions more than doubled, peaking at 2,000+ visits in the last six months.
- Organic search became the dominant traffic source, surpassing direct and referral visits.
